E-commerce

Full CRM & Lead Follow-Up Automation for an Auto Parts Brand

How a US e-commerce brand went from manually chasing 5,600 leads to an automated system that follows up with every single one

Leads Organized & Enrolled

5,600+

Follow-Up Response Time

Hours → Instant

Team Capacity Increase

The Challenge

The business had accumulated over 5,600 leads across three years of operation. None of them had received systematic follow-up. Every inquiry that didn't convert immediately just sat in a spreadsheet.

Their team was spending hours each week manually emailing leads one by one, and still only reaching a fraction of them. High-intent leads from recent inquiries were getting the same treatment as contacts from two years ago.

There was no visibility into what was working. No tracking, no segmentation, no reporting. Just a growing pile of missed opportunities.

The Solution

Built a Supabase CRM that centralized all 5,600+ leads and segmented them into three pools based on source, recency, and engagement history. Each pool gets a different follow-up sequence.

Deployed n8n workflows that automatically enroll new leads into personalized email sequences the moment they hit the CRM. Multi-account sending keeps deliverability high and daily volume manageable.

Connected the system to Slack so the sales team gets real-time alerts on high-intent leads, new replies, and daily send reports. No dashboard required.

How It Works

Lead Enters CRM

Auto-Segment

Personalized Email Sequence

Team Alert on Reply

Tech Stack

n8n

Supabase

GoHighLevel

Slack

Google Sheets

If you run an auto parts brand, start with these guides

This case study proves the vertical. These pages show how to apply the same CRM, fitment, inquiry-routing, and follow-up logic to the exact leak you are trying to fix first.

AI automation for auto parts e-commerce

Broad parent guide for CRM cleanup, fitment routing, quote recovery, support triage, and reactivation.

What to automate first for auto parts e-commerce

Use this if you need to choose between mixed inquiry routing, fitment intake, quote follow-up, and stale-lead recovery.

Customer inquiry automation for auto parts e-commerce

Best fit when product, fitment, quote, and support messages all land in one queue.

Fitment inquiry automation for auto parts e-commerce

Best fit when compatibility questions are the real commercial bottleneck.

Quote follow-up automation for auto parts e-commerce

Best fit when pricing conversations go quiet after the quote is sent.

Stale lead follow-up for auto parts e-commerce

Best fit when old fitment and quote leads are still recoverable but nobody is touching them consistently.