Vehicle Accessories e-commerce brand

CRM & Lead Follow-Up Automation for a Vehicle Accessories E-Commerce Brand

How a Houston-made vehicle accessories e-commerce brand reactivated 5,600+ old leads and automated client management, follow-ups, and sales handoff

Leads Reactivated

5,600+

Follow-Up Response Time

Hours → Instant

Team Capacity Increase

The Challenge

The brand had accumulated over 5,600 leads across three years of operation. None of them had received systematic reactivation. Every inquiry that didn't convert immediately just sat in a spreadsheet.

Their team was spending hours each week manually emailing leads one by one, and still only reaching a fraction of them. High-intent vehicle camping system inquiries were getting the same treatment as contacts from two years ago.

There was no visibility into what was working. No tracking, no segmentation, no reporting. Just a growing pile of missed opportunities.

The Solution

Built a Supabase CRM that centralized all 5,600+ leads and segmented them into three pools based on source, recency, and engagement history. Each pool gets a different reactivation and follow-up sequence.

Deployed n8n workflows that automatically enroll old and new leads into personalized follow-up sequences the moment they hit the CRM. Multi-account sending keeps deliverability high and daily volume manageable.

Connected client-management alerts to Slack so the sales team gets real-time visibility into high-intent leads, new replies, and daily follow-up reports. No dashboard required.

How It Works

Lead Enters CRM

Auto-Segment

Personalized Email Sequence

Team Alert on Reply

Tech Stack

n8n

Supabase

GoHighLevel

Slack

Google Sheets

If you run a product business with high-intent inquiries, start here

The brand sells vehicle-based camping and storage systems, but the pattern is broader: organize every serious inquiry, segment the lead pool, and trigger follow-up before good prospects go cold.

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