The Challenge
1
The agency relied on manual production for every personalized outbound video. Each campaign required scripting, recording, editing, and uploading individual assets for every prospect.
2
Production costs scaled linearly with volume. Reaching more prospects meant proportionally more hours and higher contractor spend, making high-volume outreach uneconomical.
3
Campaign launch timelines stretched because each batch of videos had to pass through a manual pipeline before sales could begin outreach.